The Lottery Charms Story

The Lottery Charms Story &

In April 2002, I was cleaning up my desk in my office, and I had a few lottery tickets attached to a filing cabinet using a couple of White Squirrel magnets. This was so they would not get lost or go through my new shredder. Following the draw, I checked my ticket and found it paid out $147.60 for 5 out of 7 numbers.

In May, the White Squirrel pins I designed came in, and I started wearing one of them. Once again, I just attached my lottery ticket to a filing cabinet with a White Squirrel magnet.

On May 4, 2002, I checked my ticket online to find out I had 6 out of 7 numbers on Canada’s 7-number 47-ball lottery draw of the previous evening, paying $2,408. On the very same day, I was in Sarnia, Ontario taking some digital photographs for a customer and stopped by the casino on the waterfront. I was wearing the White Squirrel pin as I played the 5-cent slots. My winnings that day yielded $160. At this time, I left due to the excessive smoke causing me breathing problems. (In Ontario today, this is no longer an issue, since casinos are smoke-free).

Some friends were making jokes about a horseshoe located somewhere in my body. After reviewing what was different, we narrowed this to the White Squirrel Pins & Magnets.

On May 8, 2002, I was searching the internet for domains to use for marketing items of luck and registered,, and These domains were set aside for future use.

Start of the 2-Year Wealth-Luck Action Plan

May 30, 2002: was formalized as a trademark with the Canadian Intellectual Property Office. The time frame of two years for the wealth-luck action plan was to allow for to become a registered trademark. I deemed the trademark to be necessary in order to prevent someone else from capitalizing on this idea when the BIG WIN materialized.

This decision was the catalyst for a 2-Year Wealth-Luck Action Plan formulated on the belief that a series of small wins would eventually lead up to a big win, like tremors in advance of an earthquake. This would create demand for items of luck, because when you win big everyone wants a piece of you.

June 1, 2002: The website was completed to correspond with the official release of

I achieved many wins, with two notable wins.

On Christmas morning December 25, 2003, I checked my numbers to find I’d won $1,419.50 for having 5 out of 6 numbers on Canada’s 6-number 49-ball lottery (just one number off from winning $666,666.40).

On May 31, 2004, the two-year goal of a planned big lottery win was achieved with the win of the GRAND PRIZE – of the London Ontario Dream of a Lifetime Lottery – prize valued at over $775,000. My wife and I wore Black Squirrel® pins daily, and I used a Black Squirrel® pin to attach the GRAND PRIZE Winning Ticket to a corkboard. Also, I carried a White Squirrel pin with the pin back removed in my wallet.

Our grand prize package included:

  • $510,000 custom-built 3,282 sq. ft., two-story home
  • $110,000 of furniture and unbelievable accessories
  • $17,164 in kitchen appliances
  • $25,000 cash

  • A 2004 Mazda MX-5 Miata convertible
  • housekeeping services for a year
  • $1,000 moving voucher
  • free gas water heater rental for a year
  • high-tech LG laundry appliances
  • toys, crafts and games
  • iCook Cookware; a spring water purifier and household supplies
  • indoor plants
  • built-in gas BBQ and fireplace, outdoor gas lamps & patio heater
  • a fully furnished home office
  • a do-it-yourself workshop outfitted with a DeWalt tool package
  • a fully furnished sewing and craft room
  • window treatments, luxurious bedding, china, and more!

June 04, 2004: was allowed to be registered as a trademark in Canada. (6 days beyond the 2-year business plan – 5 days excluding the leap year and 4 days after the big win on May 31, 2004.)
June 18, 2004: was registered as a trademark in Canada and was assigned the trademark number TMA613166.

Dream Home Winner Interview W/ Ric Wallace

The Lottery Charm® Story | The 3 P’s Of Winning Or Success was first registered on May 8, 2002 as a possible domain to be used to promote Squirrel Luck through winning big on the lottery, after experiencing two smaller lottery wins and a casino win. For years was redirected to In November 2008, I decided to give blogging a try, and I knew that was the perfect domain to combine my love of squirrels and winning the lottery.

The tax-free dream home lottery win captured the interest of TLC’s the Lottery Changed My Life in 2010, and I was the first Canadian featured on this popular show. There have been other Canadians featured on TLC who have won more money, but I was the first, and this title can never be taken away. Originally they were only interested in doing a story about someone who had won a house in a lottery and had no interest in the squirrel luck aspect of my win.

In my mind I visualized them connecting my lottery story to squirrel luck and making fun of me in the process in order to create a story that stands out. They even labelled me the Squirrel Millionaire.

Lucky Sean tried and was able to duplicate a win doing what I did and won second prize on Lotto MAX – a Canadian lottery.

Reviewing past PayPal transactions Lucky Sean ordered a Lucky Black Squirrel – Lottery Charm pin – Mar 23, 2010. I have supporting documentation and a copy of the lottery Corporation publications supporting this win. These are available for any government agency wanting proof of the win – in person with valid ID.  Revenue Canada has many copies of checks and other documentation of the many things I have won. Win a lottery in Canada – Win a TAX AUDIT – part of the game.

The LOTTO Dream eBook - FREE DOWNLOAD & has two main mascots: Lucky and Sugar-toes; two squirrels that even talk and produce regular podcasts. With the website and, we get bi-directional traffic on many of our sites. We like to help promote charitable lotteries and have in the past photographed dream homes in Sarnia, London, Guelph, Toronto, and Oakville – all with our two mascots in the photos. This is all being done at our expense. Quite often people looking for a particular lottery land on our site first and find a link to the lottery they want. We usually rank better in the search engines than the people conducting the actual lottery. We have had our postings show up in Google™ in less than 12 seconds. Traffic on the internet is the electronic GOLD or OIL of the future and seems to have a never-ending supply. Traffic for 2010 was over 500,000 and we had over one million visitors in 2011. Lucky and Sugar-toes are even looking at branching out into doing voice-overs, as well as product and service endorsements. We’ve even created a line of Lucky the Lottery Squirrel-Lottery Charm® fridge magnets. We have other Lottery Squirrel-Lottery Charm® products planned for the future.

The World FAMOUS Lucky Coin®
TLC's Lottery Changed My Life - By Squirrel Millionaire Ric Wallace

Disclaimer: We are giving personal experiences and do NOT guarantee any winnings – gamble only what you can afford to lose. If you are a person who says or believes they will never win the lottery, SAVE YOUR MONEY AND DO NOT BUY TICKETS. If you have a belief and attitude you are a winner, anything is possible. An item of LUCK could be an item you find on the ground, something you purchase in a store or online like a Lottery Charm, a color, an article of clothing, etc.

This blog contains experiences by Ric Wallace and his belief in LUCK. The information contained in this site is provided for general information, entertainment & FUN purposes, and should not be construed as investment advice. This site is NOT intended to replace advice offered by a QUALIFIED investment planner with a track record of successes. Investing in the stock market can also be considered a form of gambling with the potential of gains or loses. A comedian once said if you want to double your money – FOLD IT IN HALF.